Adolescents’ perceptions of traditional “mapacho” tobacco in Pucallpa: emerging findings from a qualitative study

Authors

  • Eva Chanamé-Ampuero Universidad Peruana Cayetano Heredia, Facultad de Enfermería. Lima, Perú. / Centro de Información y Educación para la Prevención del Abuso de Drogas. Lima, Perú. https://orcid.org/0000-0002-7225-5884
  • Abel Limache-García Centro de Información y Educación para la Prevención del Abuso de Drogas. Lima, Perú. https://orcid.org/0000-0001-6241-5007
  • Crawford Moodie University of Stirling, Institute for Social Marketing and Health. Stirling, Reino Unido.
  • Alfonso Zavaleta-Martínez-Vargas https://orcid.org/0000-0002-8039-9589
  • Isabelle Uny University of Stirling, Institute for Social Marketing and Health. Stirling, Reino Unido. https://orcid.org/0000-0002-9548-5332

DOI:

https://doi.org/10.20453/renh.v19i1.7644

Keywords:

adolescent, tobacco use disorder, traditional medicine, interculturality, Peru

Abstract

Objective: To analyze the perceptions of school-aged adolescents in Pucallpa regarding the traditional tobacco “mapacho” (Nicotiana rustica), based on findings from a qualitative study on manufactured cigarettes. Materials and methods: Qualitative research conducted between June 2023 and May 2024 in two public schools in Pucallpa, in the Amazon region of Peru. The sample consisted of 38 adolescents aged 12 to 17, divided into four focus groups segmented by sex and age. Data were processed using reflective thematic analysis with the support of NVivo 14 software. Results: Two main categories related to perceptions of mapacho use were identified: its cultural and protective uses, and its harmful effects. Participants linked the product to traditional practices, spiritual protection, and activities such as fishing and rural work. While they recognized its potential health risks, a considerable portion perceived it as less harmful than industrial tobacco due to its “natural” and artisanal origin; conversely, others considered it more harmful because of its sensory intensity. Conclusions: Mapacho plays a central and ambivalent role in the perceptions of Amazonian adolescents, linking protective cultural meanings with underestimated health risks. Regional preventive strategies must incorporate nursing-led intercultural approaches aimed at clarifying beliefs regarding the supposed harmlessness of traditional products.

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Author Biographies

Eva Chanamé-Ampuero, Universidad Peruana Cayetano Heredia, Facultad de Enfermería. Lima, Perú. / Centro de Información y Educación para la Prevención del Abuso de Drogas. Lima, Perú.

         

Abel Limache-García, Centro de Información y Educación para la Prevención del Abuso de Drogas. Lima, Perú.

Centro de información y educación para la prevención del abuso de drogas (CEDRO), Lima, Perú.

Crawford Moodie, University of Stirling, Institute for Social Marketing and Health. Stirling, Reino Unido.

Institute for Social Marketing and Health(ISMH), University of Stirling, Stirling, UK.

Alfonso Zavaleta-Martínez-Vargas,

Universidad Peruana Cayetano Heredia, Lima, Perú.

Centro de información y educación para la prevención del abuso de drogas (CEDRO), Lima, Perú.

Departamento Académico de Ciencias Celulares y Moleculares, Lima, Perú.

Médico cirujano, Doctor en ciencias, especialidad: Mención en farmacología

Isabelle Uny, University of Stirling, Institute for Social Marketing and Health. Stirling, Reino Unido.

Institute for Social Marketing and Health(ISMH), University of Stirling, Stirling, UK.

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Published

2026-04-22

How to Cite

1.
Chanamé-Ampuero E, Limache-García A, Moodie C, Zavaleta-Martínez-Vargas A, Uny I. Adolescents’ perceptions of traditional “mapacho” tobacco in Pucallpa: emerging findings from a qualitative study. Rev enferm Herediana [Internet]. 2026 Apr. 22 [cited 2026 Jun. 30];19(1):e7644. Available from: https://revistas.upch.edu.pe/index.php/RENH/article/view/7644