Gamifying Sustainability: Incorporating a gamification approach for more responsible decision-making

Authors

  • Germán Martínez Leipzig University (Leipzig, Germany)
  • Isabel Rocabado Leipzig University (Leipzig, Germany)
  • Trong Cong Le Leipzig University (Leipzig, Germany)
  • Alireza Ansari Vaghef Leipzig University (Leipzig, Germany)
  • Keila Alabarca Leipzig University (Leipzig, Germany)

DOI:

https://doi.org/10.20453/ah.v69iSupl.1.7755

Keywords:

Attitude-behavior gap, Gamification, Innovation, Online Travel Agencies (OTAs), Sustainable tourism

Abstract

In response to the growing need for more responsible decision-making in the tourism sector by consumers and the persistent "attitude-behavior gap," this article presents the development of an innovative project designed to include gamification as part of the online flight booking experience with a sustainability approach. Through the application of a structured gamification approach, based on psychological motivators, the solution integrates mechanics and components to motivate users to make responsible decisions, transforming a transactional process into an engaging and meaningful experience.

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Author Biographies

Germán Martínez, Leipzig University (Leipzig, Germany)

   

Isabel Rocabado, Leipzig University (Leipzig, Germany)

    

Trong Cong Le, Leipzig University (Leipzig, Germany)

      

Alireza Ansari Vaghef, Leipzig University (Leipzig, Germany)

  

Keila Alabarca, Leipzig University (Leipzig, Germany)

   

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Published

2026-04-01

How to Cite

Martínez, G., Rocabado, I., Cong Le, T., Ansari Vaghef, A., & Alabarca, K. (2026). Gamifying Sustainability: Incorporating a gamification approach for more responsible decision-making. Acta Herediana, 69(Supl.1), 7–16. https://doi.org/10.20453/ah.v69iSupl.1.7755

Issue

Vol. 69 No. Supl.1 (2026): Innovation Management, Knowledge Transfer, and University–Business Linkages in Latin America: Insights from the iN4iN LATAM Chapter 2025

Section

CONFERENCE PROCEEDINGS

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Copyright (c) 2026 Ronald Callapina

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